MELT Organic, North America's first line of dairy-free butter substitutes made with virgin coconut oil, has teamed with Ganeden, the makers of patented probiotic GanedenBC30, to launch Probiotic MELT Buttery Spread at this year's Natural Products Expo East. Probiotic MELT Buttery Spread is a luscious butter improvement that is truly good for you and your digestive health.
Made from the Perfect Blend of "good fats" like virgin coconut, hi-oleic sunflower and flaxseed oils, this innovative spread is blended with the highly stable probiotic GanedenBC30. Probiotic MELT supports digestive health and a healthy immune system when consumed as part of a balanced diet and healthy lifestyle. Even better, Probiotic MELT delivers active cultures more effectively than yogurt.
"Research among health-conscious shoppers confirms 70% prefer to consume probiotics in food rather than as a supplement," explained MELT CEO Meg Carlson," and more than 40% show purchase interest in new products supporting immune health in the dairy aisle. Combining Probiotic GanedenBC30with our already 'good-for-you' Rich & Creamy MELT Buttery Spread delivers a winning spread for digestive health."
Backed by an understanding that probiotics are more effective when consumed with food, MELT elected to partner with Ganeden. With its creamy taste, NEW Probiotic MELT enhances the flavor of the foods you love while delivering probiotics safely and deliciously. Just two servings, or two tablespoons, per day spread liberally on your morning toast, muffin, bagel or waffles will support your digestive health. Liven up your healthy lifestyle with Probiotic MELT Organic - the 'BUTTER 2.0 ' that loves you back.
Probiotic MELT Organic Buttery Spread is available in 10-ounce square packages. Two servings deliver 1 billion CFU's of probiotic GanedenBC30 and support a healthy digestive system and a healthy immune system. Probiotic MELT will be available in stores across the US with a MSRP of $4.99. The original MELT Organic spreads line is available in 13-ounce square packages. All MELT Organic spreads have 80 calories and 9g of fat per one tablespoon serving. Each serving is a rich source of the 'good fats' with an ideal balance of Omega-6 to Omega-3 ALA (that are optimally metabolized with virgin coconut oil), and has 425 mg of Omega-3 ALA (or 26% RDA) and Vitamin E (or 15% RDA). MSRP is $4.49 for all varieties. To find a complete list of stores where MELT is available, please visit http://www.meltorganic.com/where-to-buy/store-locator/
About MELT Organic
Say Goodbye to Butter, Say Hello to MELT! MELT Organic is a line of luscious, all-natural butter substitutes for butter lovers seeking a healthier alternative. Available in original, honey and chocolate varieties, and NEW Probiotic Buttery Spread, MELT is made from the Perfect Blend of the healthiest fruit- and plant-based organic oils: virgin coconut, flaxseed, hi-oleic sunflower, palm fruit, and canola. Each variety is certified organic, kosher and made with non-GMO, eco-social and fair trade ingredients, while also trans-fat free, gluten free, dairy free, and soy free. Only MELT uses Virgin Coconut Oil that is certified Fair for Life Fair Trade and Rainforest Alliance certified Palm Fruit Oil. The entire MELT Organic line is the first in North America to be Non-GMO Project Verified. The MELT line is also the first to be sold in innovative square packages for easy storage and sustainability. It's Hip to Be Square! For more information and recipes, visit http://www.MELTorganic.com, http://www.facebook.com/MELTorganic.com or http://www.twitter.com/MELTorganic.
About Prosperity Organic Foods, Inc.
Based in Boise, Idaho, Prosperity Organic Foods, Inc., the parent company of MELT, provides great tasting products of superior quality through the innovative use of healthy fats and oils that allow consumers to eat better, feel better and live better. Rich & Creamy MELT Organic, which launched in 2011, is the company's debut product. MELT, At Last, Good Fat!, Say Goodbye to Butter! and Butter 2.0 are registered trademarks of Prosperity Organic Foods, Inc. All rights reserved.
About Ganeden
Ganeden is at the forefront of probiotic research and product development with an extensive library of published studies and more than 100 patents for probiotic technologies in the food, beverage, animal health, sports nutrition and personal care ingredients markets. Ganeden is best known for GanedenBC30 (Bacillus coagulans GBI-30, 6086), its patented, FDA GRAS, non-GMO, highly stable probiotic ingredient. For more information about Ganeden and licensing opportunities visit www.GanedenProbiotics.com
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