King Ice, one of the largest E-commerce retailers and designers of streetwear jewelry, partnered with BLVD Supply, one of the most influential and most recognized streetwear apparel company, to create both the 14K Gold BLVD Supply Palm Tree Necklace and the Blackout BLVD Supply Necklace.
The pendants create not only a new product category for the apparel leader, but exposes the brand to new avenues of revenue. King Ice, meanwhile, establishes a relationship with the apparel leader to expose its brand to audiences unfamiliar with the quality and original designs the jewelry designer remains known for.
Thanks to King Ice's 10-years of experience with jewelry design, the company remains adept at creating original pieces, known for their eye-catching appeal and quality. And the final design of the BLVD Supply pendant captures the look and the ethos embodied with each product created from BLVD Supply--a representation of the tree life. According to Eric Sorenson, director of marketing for BLVD Supply, "King Ice remains known for its quality products, but more importantly, its reputation among the hip hop community, making this the ideal partnership to meet the standard and quality our fans remain accustom to."
The 14K gold version features gold plating and includes clear cubic zirconia stones, while the blackout version features black CZ stones and uses black-rhodium plating to complete the look. Each includes a 2mm box chain and retails for $100 on both King Ice and BLVD Supply websites.
About King Ice
King Ice, an online retailer and wholesalers of urban and hip hop jewelry, creates and sells hip hop chains, earrings, pendants, watches, bracelets, rings and accessories. King Ice jewelry has been featured in music videos by internationally recognized recording artists like Snoop Dogg, The Game and Chris Brown. Meanwhile, retail chains like Zumiez, Tilly's and JackThreads have carried King Ice's product lines. Stay connected by following King Ice on Instagram, Facebook, SoundCloud and Twitter.
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